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Aesthetic Intelligence. How to Develop and Use It in Business and Life

19.99 €
In stock
Aesthetic Intelligence. How to Develop and Use It in Business and Life
19.99 €
In basket
According to Pauline Brown, who for 25 years managed the North American division of LVMH Moët Hennessy - Louis Vuitton, aesthetic component plays an important role in business. Using the examples of famous brands, the author proves that attention to aesthetics helps to achieve success. Pauline emphasizes that aesthetic intelligence is not an innate gift: it can and should be trained, and she tells how to do it. The book will be of interest to managers and entrepreneurs who would like to understand how to use aesthetics to develop their own business, as well as to anyone interested in the fashion and beauty industry.
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