Sneaker Inventor. The story of the founder of Reebok
19.99 €
Out of stock
Sneaker Inventor. The story of the founder of Reebok
19.99 €
"I have a confession to make. Two things. One, I can't stand running. Second, I'm a pretty mediocre shoe maker. I mean, shoe making is not something I'm particularly good at at at all. There, I've made my point, and it gets better. Although now the fact that this book is about the founder of Reebok might confuse you. I hope you're also a little intrigued. You should be." The Reebok story began in 1900, when fifteen-year-old Foster Sr. accidentally invented studded running shoes because he was tired of being a loser on the track. A few years later, three world records were set in his sneakers, and Britain's top athletes were chasing him around asking him to make them the same ones. After founding the company J. W. Foster", the ancestor of Reebok, it was he who first came up with the idea of paying members of the elite to wear his sneakers. In doing so, he beat Adi Dassler's similar marketing proposal by 30 years. Almost 60 years later, his grandson, Joe Foster, building on his grandfather's legacy, founded Reebok. At first it was located in an abandoned brewery in a tiny town in the west of England. In the 1980s, Reebok became a major phenomenon in the sports world. Today it is a multi-billion dollar company and the #1 sports brand. Like the international bestseller The Shoe Salesman, written by Nike's Phil Knight, The Sneaker Inventor is a story of triumph against all odds, told firsthand. This book is not just about business. It's about true passion for what you do, brilliant decisions, luck, and the fact that life has a great sense of humor.
See also:
- All books by the publisher
- All books by the author
- All books in the series Best Business Book Award