The Truth in Price: All About Practical Pricing, Profit, Revenue, and Customers
19.99 €
Out of stock
The Truth in Price: All About Practical Pricing, Profit, Revenue, and Customers
19.99 €
Before you is a practical guide to pricing. Its author, Anton Terekhov, is an expert in customer marketing, price management and omnichannel retailing. From his book you will learn how to use price management techniques to significantly increase profits. Without additional investments in marketing.
In simple language, using examples from the practice of small and medium-sized businesses, as well as from his own experience in OZON, PRICE.ru and RU-CENTER, the author tells: - how Maslow's pyramid helps in determining the target price; - why discounting is a pain point of any business, which can destroy entire markets; - why you can't trade on marketplaces, as well as how the pricing of large ecosystems is organized. Having studied and practiced the most effective approaches to pricing, you will confidently go to the goals set for the business. Whether it's increasing profits, revenue, or capturing more market share.
In simple language, using examples from the practice of small and medium-sized businesses, as well as from his own experience in OZON, PRICE.ru and RU-CENTER, the author tells: - how Maslow's pyramid helps in determining the target price; - why discounting is a pain point of any business, which can destroy entire markets; - why you can't trade on marketplaces, as well as how the pricing of large ecosystems is organized. Having studied and practiced the most effective approaches to pricing, you will confidently go to the goals set for the business. Whether it's increasing profits, revenue, or capturing more market share.
See also:
- All books by the publisher
- All books by the author
- All books in the series This is my business! Books about