Don't hope to get rid of books (Umberto Eco)
+371 27000041, +371 27000045
(on working days 9:00-17:00 latvian)
+371 27000041
+371 27000045

(on working days 10:00-17:00)

Children's World: Reboot. The true story of a company without which we would have a different childhood

29.99 €
The only thing available 3
Children's World: Reboot. The true story of a company without which we would have a different childhood
29.99 €
In basket
Why Detsky Mir? Because it is the world's largest chain of children's goods stores, consisting of 1,125 stores in three countries on 1/7th of the landmass. You have in your hands a book about who managed to build it and how. Why "Reboot"? Because it is also a story about how a brand born in 1947 managed to make one of the most popular in the Soviet Union, and then to revive it in new socio-historical conditions and make it the property of new generations. Finally, why is this "a book for those who were born and raised"? Because in childhood we are all equally happy, but then we grow up differently. On the margins of the story about the development of Detsky Mir, many famous people share their own childhood happiness: poets, writers, politicians, public figures, venerable doctors and even billionaires. The story of toys that have brought up several generations and the story of growing up in the trade - all under one cover.
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