Don't hope to get rid of books (Umberto Eco)
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Detsky Mir: Rebooted. The true story of the company without which our childhoods would have been different.

29.99 €
The only thing available 3
Detsky Mir: Rebooted. The true story of the company without which our childhoods would have been different.
29.99 €
In basket
Why "Detsky Mir"? Because it's the world's largest children's goods chain, with 1,125 stores in three countries covering one-seventh of the world's land area. This book tells the story of who built it and how. Why "Reboot"? Because it's also the story of how a brand born in 1947 became one of the most popular in the Soviet Union, then revived in new socio-historical conditions and made accessible to new generations. Finally, why is this a "book for those who were born and raised"? Because we are all equally happy as children, but we mature differently. In the margins of this story about the development of Detsky Mir, many famous people share their own childhood joys: poets, writers, politicians, public figures, eminent doctors, and even billionaires. The story of toys that raised several generations and the story of the growth of retail—all under one cover.
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