Black Rhetoric: The Power and Magic of Words
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Carsten Bredemeyer is the #1 trainer of communication techniques for all of German-speaking Europe. Black rhetoric, according to Bredemeyer, is the ability to manipulate all rhetorical means and methods in order to make your opponent or audience come to the conclusion you want in a negotiation or speech; to distinguish in which contexts and in which questions your arguments mean nothing or, on the contrary, are decisive; eliminate contradictions and give a "red thread" to every conversation; turn negative thinking and behavior of the interlocutor into positive and constructive; resourcefully and elegantly remove traps; in heated arguments do not lose your head and behave confidently. Bredemeyer's book is distinguished by a new, unconventional approach, offering both beginners and professionals a successful combination of methods, techniques and exercises for training. From the first pages it is clear that the author is an expert in his field, and the easy and witty style of presentation is a real pleasure. After reading this book, you will realize how great is the magic of words, improve your perception, sharpen your style of discussion - and begin to conduct them quite differently. The book is intended for a wide audience.
See also:
- All books by the publisher
- All books by the author
- All books in the series Negotiation and rhetoric
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