Fast start. Proven start-up methodology

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Everyone knows Kawasaki from his work at Apple: it is to him, as the main evangelist of the company, that we owe the general fashion for “apple” technology. After working at Cupertino, Kawasaki invested in dozens of startups (including the mega-successful online image editor Canva), became the face of Mercedes and a professor at Berkeley, California. When Kawasaki writes a manual for building a successful startup, he knows what he's talking about. There is no point in “how to avoid common mistakes” advice - you will make them anyway. Much more interesting is how to stay afloat and finally start growing after you made a mistake. The answer is in this book. Kawasaki likes to say that being an entrepreneur is not a job, but a state of mind. This book will help you get into that state. It will be useful not only for those who started a new application or offline business, but for every person who is considering some kind of project.

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Barcode: 9785961472820 SKU: 70146356 Category:
Publication language: Russian

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