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A business plan that works – Barrow Paul – Alpina Publisher – 2023 – ISBN 978-5-9614-7688-0

A business plan that works
9.99 €
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A business plan that works
9.99 €
The main purpose of Paul Barrow's book is to convince the reader that every company needs a business plan, that all companies should make plans and use them to first set goals for themselves and then monitor and perhaps adjust them. The book is aimed at those who really need to make such a plan - and perhaps for the first time. For the plan to fulfill its purpose of getting funding or attracting new clients, it needs to reflect not only the big picture but also the specifics.
The book has gone through several editions in England. The book is written simply and contains many case studies.
See also:

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