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Business Incognita: How to Expand the Boundaries of Entrepreneurial Thinking – Kaplan Yaroslav – Alpina Publisher – 2023 – ISBN 978-5-206-00051-1

Business Incognita: How to Expand the Boundaries of Entrepreneurial Thinking
14.99 €
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Business Incognita: How to Expand the Boundaries of Entrepreneurial Thinking
14.99 €
Business incognita is an unknown area in entrepreneurship that the author set out to explore. He wanted to understand the reason for the high "death rate" of companies in the first five to ten years of their existence and conducted a study, which resulted in this book on the perception of value. The author believes his main goal is not to guide the readers' actions, but to change the way they think. He wanted to create a method that would allow a person who has no special education to solve entrepreneurial problems at a higher level than has been done so far.
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