1 in 10: A Simplification Strategy for Sustainable Business Development – Li Jian – Mann, Ivanov, and Ferber – 2026 – ISBN 978-5-00250-145-8
1 in 10: A Simplification Strategy for Sustainable Business Development
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A practical guide to entrepreneurial thinking based on the principle of embracing the essential and discarding the superfluous.
Li Jian distills the experience he's gained from running businesses for 30 years and teaching management for nearly 20 years into a management philosophy called "pick one and discard nine." He clearly explains that the essence of all business operations consists of seven aspects: strategy, value, organization, product, user, marketing, and finance. In each of these, it's crucial to identify the core at the outset and focus on it, discarding everything unimportant, unnecessary, and sometimes even harmful.
By applying the "pick one and discard nine" approach, readers will be able to focus on the essentials, free up time and resources, improve business efficiency, and minimize costs. This approach will not only improve management skills but also help steer a company toward sustainable development, where every step is based on conscious choice and strategic focus on what matters most.
Li Jian distills the experience he's gained from running businesses for 30 years and teaching management for nearly 20 years into a management philosophy called "pick one and discard nine." He clearly explains that the essence of all business operations consists of seven aspects: strategy, value, organization, product, user, marketing, and finance. In each of these, it's crucial to identify the core at the outset and focus on it, discarding everything unimportant, unnecessary, and sometimes even harmful.
By applying the "pick one and discard nine" approach, readers will be able to focus on the essentials, free up time and resources, improve business efficiency, and minimize costs. This approach will not only improve management skills but also help steer a company toward sustainable development, where every step is based on conscious choice and strategic focus on what matters most.
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