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Solving the Business Innovation Challenge: How to Create and Successfully Sustain a Growing Business – Christensen Clayton, Raynor Michael – Alpina Publisher – 2004

Solving the Business Innovation Challenge: How to Create and Successfully Sustain a Growing Business
29.99 €
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Solving the Business Innovation Challenge: How to Create and Successfully Sustain a Growing Business
29.99 €
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Using examples from companies across various industries, authors K. M. Christensen and M. I. Raynor demonstrate that sustained profitable growth can be achieved through innovative, disruptive projects and that the innovation process can be made predictable. To succeed in creating a new, growing business, a manager must master the theory and, as they develop a disruptive product idea into a business plan, consider every decision and act according to the conditions in which the company is implementing its strategy. In each chapter, the authors present a theory designed to help managers make decisions that are key to the success of an innovative business. The book is intended for managers, entrepreneurs, and students and professors of economics universities.
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