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The Experience Economy: How to Turn Shopping into an Exciting Action

19.99 €
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The Experience Economy: How to Turn Shopping into an Exciting Action
19.99 €
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At present, a new economy is emerging - the impression economy, focused on the consumer's sensations. In this context, the authors advise abandoning the traditional relationship between the company and its customers; instead, the company should become an "experience director" and customers should become "spectators" or "guests". The book discusses the principles of successful impression directing, as well as the theatrical techniques that a company can use. This book is written for those who are looking for new ways to enhance the customer value of their offering. With its help, you will acquire the tools and techniques necessary to stage compelling experiences and perform amazing transformations for your current and future customers.
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