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The stellar economics of the fashion industry: millennials, influencers and the pandemic

14.99 €
Out of stock
The stellar economics of the fashion industry: millennials, influencers and the pandemic
14.99 €
Fashion is notoriously fickle, and those who tend to follow its whims have to work hard to keep up with the latest trends. But times are changing. The first decades of the XXI century, crowned by the year 2020, which in the history of mankind will forever be associated with the coronavirus pandemic, so radically changed the perception of the role of the fashion industry, the importance of its products and the status of those who manage it, that it became finally clear: the good old days, when the glorious tradition of half determined the success in the fashion world, are gone irrevocably. In his exciting new book Donald Thompson - a recognized expert in the field of economics of the art world, best-selling author of "Stuffed Shark for $ 12 million. Sold!" and "Orange Balloon Dog" - clearly proves: it is time for arrogant luxury-brands to listen to the demands of a changed world and an increasingly rapidly changing society.
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