YouTube. How did the most popular video hosting service conquer the world?
Everybody knows about YouTube.
But few people have a clue about how it works, who runs it, what decisions those people make, and why their decisions matter.
- How much do the most popular vloggers in the world earn?
- Why did Google buy a video hosting service instead of developing its own product?
- How did YouTube become an integral part of most of our lives?
This book is written to answer all these questions. This is the story of a business that was not effective at first, but still became a raging commercial success. It is the story of the platform that made Google one of the most profitable and powerful companies in the world. It's also the story of a new media, where algorithms, not editors, artists or teachers, write the programs. And about very important and very strange recent events that most people who visit YouTube.com every day know nothing about. Mark Bergen is a business journalist for Bloomberg Technology and Businessweek, and has been writing articles about Silicon Valley giants for more than a decade.
Mark Bergen is a business journalist for Bloomberg Technology and Businessweek.
See also:
- All books by the publisher
- All books by the author
- All books in the series IT Library. Top books on modern technology