Unique! Uniqlo: How a small Japanese atelier became one of the largest retailers of casual clothing
14.99 €
In stock
Unique! Uniqlo: How a small Japanese atelier became one of the largest retailers of casual clothing
14.99 €
Uniqlo is more than just a brand; it's a cultural force with millions of fans. This book reveals the philosophy that, in just a couple of decades, transformed a small Japanese company into a global industry leader.
Uniqlo arrived at its philosophy through failed launches in foreign markets, closed subsidiary brands, and endlessly monitoring competitors. Over the years, it became clear that the company's core strength lies not in design or advertising, but in its meticulously calibrated logistics, internal discipline, and ability to transform even the most painful setbacks into strategic breakthroughs.
You'll learn how a corporate culture was created that motivates employees to grow, why opportunities are sought in crises, and why ambitions must extend far beyond the brand's core product.
And also:
- why at Uniqlo, people don't stay past 7:00 PM and always arrive five minutes early;
- why any organization must be a platform for people to grow, or it will die;
- why horizontal relationships are better than any hierarchy.
Uniqlo arrived at its philosophy through failed launches in foreign markets, closed subsidiary brands, and endlessly monitoring competitors. Over the years, it became clear that the company's core strength lies not in design or advertising, but in its meticulously calibrated logistics, internal discipline, and ability to transform even the most painful setbacks into strategic breakthroughs.
You'll learn how a corporate culture was created that motivates employees to grow, why opportunities are sought in crises, and why ambitions must extend far beyond the brand's core product.
And also:
- why at Uniqlo, people don't stay past 7:00 PM and always arrive five minutes early;
- why any organization must be a platform for people to grow, or it will die;
- why horizontal relationships are better than any hierarchy.
See also:
- All books by the publisher
- All books by the author
- All books in the series Brand Cult: How Products and Ideas Become Popular