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Automotive Dynasty: The Story of the Family That Created the BMW Empire

19.99 €
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Automotive Dynasty: The Story of the Family That Created the BMW Empire
19.99 €
In basket
This book is about love for cars, brilliant management decisions and luck.

How did an ordinary German family manage to grow an industrial empire from a loss-making company, earn a fortune of 31 billion euros and take first place in the Top 10 richest people in Germany?

Here is the story of the Quandt family, who turned a niche brand into the largest global brand, saved BMW from bankruptcy, increased the company by 8 times and ensured its leadership in the market.
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