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Automotive Dynasty: The Story of the Family That Built the BMW Empire

19.99 €
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Automotive Dynasty: The Story of the Family That Built the BMW Empire
19.99 €
In basket
This book is about a love of cars, brilliant management decisions, and luck.

How did an ordinary German family manage to grow an industrial empire from a loss-making company, earn a fortune of €31 billion, and become one of the top 10 richest people in Germany?

This is the story of the Quandt family, who transformed a niche brand into a major global brand, saved BMW from bankruptcy, expanded the company eightfold, and secured its market leadership.
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