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Advertisement: Playing on emotions

9.99 €
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Advertisement: Playing on emotions
9.99 €
Businesses are often dissatisfied with the results of advertising. In most cases, the problem is not the delivery channel of the advertisement, but the content of the advertisement and the human emotions it taps into. Look at your flyers. Check the ads in the press. Re-read the articles on your website. What emotional customer buttons are you pushing? If there are none, if your advertising is emotionally "frozen," then this book will do you a lot of good.
On hundreds of examples (from the practice of b2c- and b2b-markets), the author analyzes the seven most powerful emotional springs that motivate people to action. These are envy, curiosity, fear, love, greed, vanity and guilt.
If you build advertising using at least one of these emotional springs, your ads, banners, websites, and commercial offers will become significantly more effective.
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