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Developing value propositions

29.99 €
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Developing value propositions
29.99 €
At the core of any business model is a value proposition, which describes the benefits your products and services provide to consumers. This new tool, developed by the authors of this book—the value proposition framework—will help you consider all aspects of the complex process of developing and testing new products and arrive at a proposition that will propel your business to market leadership. The book provides numerous examples of value proposition development and analysis from the world's best companies, making it an extremely practical tool for businesses in any industry.
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