Developing value propositions
29.99 €
23.99 €
The only thing available 2
Developing value propositions
29.99 €
23.99 €
At the heart of any business model is a value proposition that describes the benefits your products and services provide to the consumer. The new tool developed by the authors of this book, the Value Proposition Template, will allow you to consider all aspects of the complex process of developing and testing new products and arrive at a value proposition that will put your business at the forefront of the market. The book provides a huge number of examples of value proposition development and analysis from the world's best companies, making it the ultimate practical tool for businesses from any field. Why the book "Developing Value Propositions: How to Create Products and Services Consumers Will Want to Buy. Your First Step" is worth reading Creating value for consumers is the most important aspect of any business. The book provides a clear algorithm for those who want to create a product or service that will be demanded by the market. The book is filled with illustrations and infographics, which makes the perception of information as effective as possible The authors of the book are stars in the business world. Alex Osterwalder and Yves Pignet are co-authors of the book "Building Business Models", which has become a desk book for startups around the world. And Osterwalder is the author of the concept of business model building, which is the standard for all innovative companies around the world. Alexander Osterwalder's average speaking fee is $60,000 per day.
See also:
- All books by the publisher
- All books by the author