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Psychology of influence

14.99 €
In stock
Psychology of influence
14.99 €
In basket
Robert Cialdini, Ph.D. and professor of psychology, has expanded his ideas in a new version of the worldwide bestseller. He has revised the classic text, adding methods and cases of influence in the Internet space. Hidden mechanisms of influence on the subscribers of social networks, soft manipulation infobusinessmen and clever traps that set the manufacturers of applications - all this is analyzed in detail by the author of "The Psychology of Influence". The book is a must-read for fans of the original version of the bestseller, as well as marketers, bloggers, journalists, sales managers, politicians, entrepreneurs, psychologists, and those who do not want to become victims of manipulation under any circumstances.
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