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Court to the Crowd. The story of Ivy Lee, who taught the world's elite to listen to the people

19.99 €
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Court to the Crowd. The story of Ivy Lee, who taught the world's elite to listen to the people
19.99 €

In his book, journalism professor R.E. Heibert tells the life story of public relations pioneer Ivy Ledbetter Lee, one of the most influential men of his time, set against the backdrop of pivotal events in U.S. history. The Industrial Revolution of the second half of the 19th century naturally caused a crisis in American society. Lee realized that in these difficult times different social groups more than ever need cooperation, openness of information and the ability to hear each other. Therefore, he devoted much of his life to fostering social responsibility, conflict resolution, and public diplomacy long before these concepts existed. The book is addressed to public relations specialists, journalists, corporate executives, businessmen, politicians and lawyers, as well as anyone interested in the history and study of PR-technologies.

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