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Beyond the games. The success principles of Minecraft, Angry Birds, Pokémon GO and other phenomena of the global gaming industry

19.99 €
Out of stock
Beyond the games. The success principles of Minecraft, Angry Birds, Pokémon GO and other phenomena of the global gaming industry
19.99 €

Famous industry expert Joost Van Deren uncovers the reasons behind the success of Minecraft, Fortnite, Pokemon Go, Angry Birds, and other iconic game industry projects.

This book reveals how - Sony and Electronic Arts broke Nintendo's monopoly; - Valve revolutionized with mods;

Pokemon Go and Angry Birds defeated the "mastodons of the game industry";

Two Harvard Business School graduates opened the largest retail chain Game Stop and avoided bankruptcy.

The author examines all of these phenomena in detail in his book, immersing the reader in the "underside" of the game industry.

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