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Fashion 2.0: A History of the Industry Since 2008 – Binevskaya Anna, Gulevsky Anton, Karput Olga, Vardishvili Pavel – Hell Marginem – 2025 – ISBN 978-5-6047201-8-9

Fashion 2.0: A History of the Industry Since 2008
69.99 €
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Fashion 2.0: A History of the Industry Since 2008
69.99 €
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"Fashion 2.0. The History of the Industry Since 2008" is a chronicle of contemporary fashion, told through the lens of one of the most influential spaces in the Russian fashion landscape—the KM20 concept store. From global trends to local cultural shifts, from early collaborations with Vetements and Raf Simons to the digital age and new forms of self-expression, the book traces how the industry has changed and how KM20 has remained at the forefront of these changes. The book's structure connects three narratives—"World," "Russia," and "KM20"—demonstrating how global processes are reflected in the local context and transformed into unique cultural phenomena. Several chapters are also accompanied by personal letters from Olga Karput, in which the founder of KM20 recounts key stages of her professional journey in first-person. This is more than just a document of time—it is a visual and textual panorama of fashion, media, and culture over the past decade and a half, told from the inside by those who shaped its contours.
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