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Generation П – Pelevin Victor – Eksmo – 2026 – ISBN 978-5-04-245004-4

Generation П
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Generation П
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"The new generation chooses Pepsi."

Young Vavilen Tatarsky thinks he knows everything about advertising—after all, he's the one creating it. Or does he? Or does advertising itself create itself, reality, and even some well-known people?

A chthonic adventure awaits Vavilen. The program includes spiritualistic séances with the spirits of Che Guevara and Dostoevsky. He also meets the ancient goddess Ishtar, who rules mass consciousness.
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