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Brand DNA: How to Build a Strong Brand in the Hospitality Industry and Beyond

39.99 €
Out of stock
Brand DNA: How to Build a Strong Brand in the Hospitality Industry and Beyond
39.99 €
In this book, you'll learn how to build strong brands: what a brand's platform, philosophy, personality, archetypes, positioning, identity, and ToV are. How they influence all team activities, from product and service creation to marketing communications and audience perception. We'll explain how to find the Big Idea, develop a unique value proposition, and turn customers into loyal brand fans.

We'll also show you how to make your brand your business's most important asset using real-world examples.

Our goal is to help entrepreneurs build smart markets with strong brands that make life better and business more exciting and profitable.
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