Don't hope to get rid of books (Umberto Eco)
+371 27000041, +371 27000045
(on working days 9:00-17:00 latvian)
+371 27000041
+371 27000045

(on working days 10:00-17:00)

Laws of UX design

29.99 €
The only thing available 1
Laws of UX design
29.99 €
In basket
This book examines UX design laws based on user behavior psychology that designers can apply in practice. It describes Jacob's Law (regarding familiar interfaces), Fitts' Law (regarding goal attainment time), Hick's Law (regarding decision time), Miller's Law (regarding user short-term memory), Postel's Law (regarding the balance between conservative and liberal bias), Tesler's Law (regarding the degree of system complexity), and the von Restorff Effect (regarding the most memorable object). The "peak and end" rule, which relates to the nature of judgment, is discussed. The effect of perceiving aesthetically pleasing designs as more user-friendly is also explored.

This second edition emphasizes the use of artificial intelligence to create intuitive, human-centered products and services, and includes an increased number of illustrative examples.
See also:

You might be interested:

Совершенный код. Практическое руководство по разработке программного обеспечения
Information technology
Code Complete: A Practical Guide to Software Development
McConnell Steve
49.99 €
In basket
Excel 2019 Библия пользователя
Information technology
Excel 2019 User's Bible
Alexander Michael, Kusleika Richard, Wokenbach John
99.99 €
In basket
Java: эффективное программирование
Information technology
Java: Effective Programming
Joshua fleas
49.99 €
In basket