Design Management Patterns: How Companies Can Achieve Organizational Maturity and Improve Their Products
39.99 €
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Design Management Patterns: How Companies Can Achieve Organizational Maturity and Improve Their Products
39.99 €
Right now, there is a revolution in the institutionalization of design in the digital product market. The average design level of many companies has grown significantly, as companies are hiring more and more designers. This has seriously increased the demand for talented design managers to help these designers make not just quality and relevant, but effective digital product design. Startups and telecoms, fintech companies and big banks, e-commerce and businesses from other industries are looking for those who will not only create but also implement user-friendly and effective design for digital products, who can integrate design into corporate culture, and who can put the company at the forefront of its industry. From the book you will learn about the three levels of design maturity and how they affect the implementation of quality and effective design in your company. Yuri Vetrov's book describes ready-made methods and instructions for design managers. All practices are separated into patterns that can be applied separately from each other - as needed in a particular case. Each of them can be scaled, so the patterns are suitable for organizations of different sizes at any stage of the life cycle.
Most importantly, the book speaks to the importance of playing the long game. Design change affects not only a company's products and their visuals, but also the organization itself, its mindset and culture. The author of the book encourages thinking of design challenges not as updating a few screens, but as reshaping a sociotechnical system. According to him, the reason for bad products is a bad machine that produces them, so it is the machine that needs to be fixed first.
Most importantly, the book speaks to the importance of playing the long game. Design change affects not only a company's products and their visuals, but also the organization itself, its mindset and culture. The author of the book encourages thinking of design challenges not as updating a few screens, but as reshaping a sociotechnical system. According to him, the reason for bad products is a bad machine that produces them, so it is the machine that needs to be fixed first.
See also:
- All books by the publisher
- All books by the author