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Laws of UX design

29.99 €
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Laws of UX design
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This book examines UX design laws based on user behavior psychology that designers can apply in practice. It describes Jacob's Law (regarding familiar interfaces), Fitts' Law (regarding goal attainment time), Hick's Law (regarding decision time), Miller's Law (regarding user short-term memory), Postel's Law (regarding the balance between conservative and liberal bias), Tesler's Law (regarding the degree of system complexity), and the von Restorff Effect (regarding the most memorable object). The "peak and end" rule, which relates to the nature of judgment, is discussed. The effect of perceiving aesthetically pleasing designs as more user-friendly is also explored.

This second edition emphasizes the use of artificial intelligence to create intuitive, human-centered products and services, and includes an increased number of illustrative examples.
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