SEO — the art of website promotion
39.99 €
Out of stock
A complete and detailed guide to search engine optimization (SEO) for website promotion specialists of all levels. It covers the basics of how search engines work and the goals of optimization. It consistently examines the most important aspects of SEO for business, starting with website development, keyword selection, content creation and ending with vertical optimization with efficiency analysis and subsequent website redesign. Separate chapters are devoted to the tasks of SEO training, creating a competent team of SEO specialists and the prospects for SEO development.
The fourth edition is supplemented with many effective tactics, from basic to advanced. It describes updated SEO tools, new optimization methods and new tools, including generative artificial intelligence, which have changed the landscape of search engine optimization. Beginners will find a full SEO course from scratch, and experienced specialists will learn about new mechanisms in the practice of search engine optimization and receive an extensive SEO specialist's handbook.
The fourth edition is supplemented with many effective tactics, from basic to advanced. It describes updated SEO tools, new optimization methods and new tools, including generative artificial intelligence, which have changed the landscape of search engine optimization. Beginners will find a full SEO course from scratch, and experienced specialists will learn about new mechanisms in the practice of search engine optimization and receive an extensive SEO specialist's handbook.
See also:
- All books by the publisher
- All books by the author
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