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The Psychology of Influence: Inspire, Control, and Protect

9.99 €
In stock
The Psychology of Influence: Inspire, Control, and Protect
9.99 €
In basket
"The Main Books of Life" are the best books on psychology and self-development, recognized worldwide and appreciated by tens and hundreds of thousands of readers.

Be inspired, change, take action—you're on the right path! After all, books, like people, come into our lives for a reason!

Dr. Robert Cialdini, a popularizer of social psychology, headed the psychology department at Arizona State University.

R. Cialdini spent many years studying the principles of successful sales. Based on his research, he wrote a motivational guide that became an international bestseller and a must-read for ambitious politicians, managers, advertisers, and anyone who wants to persuade and achieve their goals.

- 6 techniques that will make you a true master of persuasion.
- 16 persuasion tactics from the arsenal of successful politicians, salespeople, and advertisers.
- 116 real-life examples that show how easily and how often we fall victim to other people's influence.
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