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Psychology of influence. How to learn to persuade and achieve success

6.99 €
In stock
Psychology of influence. How to learn to persuade and achieve success
6.99 €
In basket
Dr. Robert Cialdini is a popularizer of social psychology, and headed the psychology department at Arizona State University.

R. Cialdini has studied the principles of successful sales for many years. Based on his research, he wrote a motivation manual that became a world bestseller and a reference book for ambitious politicians, managers, advertisers, and anyone who wants to persuade and achieve their goals.

- 6 techniques that will make you a true master of persuasion;

- 16 persuasion tactics from the arsenal of successful politicians, salespeople, and advertisers;
- 116 examples from life that show how easily and how often we become victims of other people's influence.
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