Don't hope to get rid of books (Umberto Eco)
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Propaganda

3.99 €
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Propaganda
3.99 €
In basket
Written in 1928 on the heels of the success of the author's previous works, Propaganda earned Bernays the title of founding father of public relations technology and is still considered one of the seminal books on its subject. Based on the results of sociological research and citing numerous examples from real life, Bernays tells how the behavior of the masses is managed and explains why propaganda is so important in any social system, what is required for its success, how the right opinions, values and civic positions are formed, new ideas are born in society, and how an actively thinking minority influences the general population.
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