Business Model Generation: A Handbook for the Strategist and Innovator
29.99 €
In stock
Business Model Generation: A Handbook for the Strategist and Innovator
29.99 €
This book offers an original concept for analyzing, building, and improving business models, used by the world's largest companies, including Google, IBM, and Ericsson.
The authors offer a simple and clear way to visually represent the fundamental elements that reveal the logic behind a company's chosen method of generating profit. A large sheet of paper and a pad of Post-it notes are all you need to master their method for creating business models. This intentionally simplified approach allows you to gain an overall strategic picture of the business while minimizing discussion of specific tactical steps. Using Post-it notes with short statements is an effective and quick way to organize the fundamental elements of a business plan into a coherent system. This method helps you understand the organization's operations as a unified whole, rather than a collection of isolated functional units and production operations.
This book is a practical guide to surviving in a new, constantly changing business environment, presented in a stunningly easy-to-understand manner.
The authors offer a simple and clear way to visually represent the fundamental elements that reveal the logic behind a company's chosen method of generating profit. A large sheet of paper and a pad of Post-it notes are all you need to master their method for creating business models. This intentionally simplified approach allows you to gain an overall strategic picture of the business while minimizing discussion of specific tactical steps. Using Post-it notes with short statements is an effective and quick way to organize the fundamental elements of a business plan into a coherent system. This method helps you understand the organization's operations as a unified whole, rather than a collection of isolated functional units and production operations.
This book is a practical guide to surviving in a new, constantly changing business environment, presented in a stunningly easy-to-understand manner.
See also:
- All books by the publisher
- All books by the author