Building Business Models: A Handbook for the Strategist and Innovator
29.99 €
In stock
Building Business Models: A Handbook for the Strategist and Innovator
29.99 €
The book offers an original concept for analyzing, building and improving business models, which is used by the largest companies in the world, including Google, IBM, Ericsson.
The authors offer a simple and clear way to visually present the main basic elements that reveal the logic of the company's chosen method of making a profit. A large sheet of paper and a block of stickers - that's all you need to master the author's method of creating business models. This intentionally simplified approach allows you to get a general strategic picture of the business, minimizing the discussion of specific tactical steps. Using stickers with short formulations is an effective and quick way to build the basic elements of a business plan into a holistic system. This technique helps to imagine the work of the organization as a single whole, and not a set of separate functional units and production operations.
This book is a practical guide to survival in a new, constantly changing business environment with an amazingly easy presentation of the material.
The authors offer a simple and clear way to visually present the main basic elements that reveal the logic of the company's chosen method of making a profit. A large sheet of paper and a block of stickers - that's all you need to master the author's method of creating business models. This intentionally simplified approach allows you to get a general strategic picture of the business, minimizing the discussion of specific tactical steps. Using stickers with short formulations is an effective and quick way to build the basic elements of a business plan into a holistic system. This technique helps to imagine the work of the organization as a single whole, and not a set of separate functional units and production operations.
This book is a practical guide to survival in a new, constantly changing business environment with an amazingly easy presentation of the material.
See also:
- All books by the publisher
- All books by the author
- All books in the series Osterwalder's Business Models