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Why a man should be well dressed. Some revelations about fashionable attire.

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Why a man should be well dressed. Some revelations about fashionable attire.
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A collection of witty essays by the architect Adolf Loos (1870–1933) on early 20th-century fashion, "Why a Man Should Be Well Dressed," is a testament to the existence of exceptionally stable and coherent worldviews that seemed utterly unshakable at the time. Loos's directness and meticulous attention to seemingly insignificant details underlie modernism, with its attention to detail, passion for naked materiality, clarity of form, and spatial sophistication. These short texts became a prototype for today's studies of everyday culture and one of the most captivating monuments to the cultural rift that the Western world found itself in on the threshold of the modern era.
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