Don't hope to get rid of books (Umberto Eco)
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The Tipping Point: How Small Changes Lead to Big Changes

6.99 €
5.59 €
In stock
The Tipping Point: How Small Changes Lead to Big Changes
6.99 €
5.59 €
In basket
How do fashions arise? Why do crime rates rise and fall? How do books by unknown authors become bestsellers? How does smoking addiction spread among teenagers? To understand how the crowd phenomenon and many other mass phenomena that characterize life today arise, we must view them as epidemics. Ideas, goods, information, and behaviors spread just like viruses. A small effort in the right place can be enough to create a global trend. The author seeks to answer two main questions: why some ideas, behaviors, or products cause epidemics and others do not, and what we can do to cause and consistently manage beneficial epidemics at will.
The book is addressed to a wide range of readers.
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