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Odorama: A Cultural History of Smell – Kukso Federico – Alpina Publisher – 2026 – ISBN 978-5-91671-540-8

Odorama: A Cultural History of Smell
19.99 €
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Odorama: A Cultural History of Smell
19.99 €
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Science journalist Federico Cucso has taken on the task of rehabilitating the most underrated sense—the sense of smell. His book is a veritable time machine, resurrecting countless olfactory memories lost forever: from the stench of Neanderthal caves to the aromas of Ancient Egypt, from the scents of Roman orgies to the miasma of plague-ridden Europe, from the stench of Versailles to the fragrance of deodorized offices where olfactory marketing strategies are developed.

What did the Moon smell like to the first astronauts? Why are there so few words in languages to describe odors? Is it true that any odor can be artificially created? Why do we try to change, suppress, and even repress the natural odors of our bodies? A reader with a keen eye for the unknown will undoubtedly grasp the author's main point: civilization is not only ideas, wars, and technologies, but also, to a very significant extent, odors. After all, it is the sense of smell that is the hidden nervous system that controls our memory, fear, will to power and desire.
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