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The New Normal: Wardrobe and Body Practices in the Age of Pandemic

9.99 €
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The New Normal: Wardrobe and Body Practices in the Age of Pandemic
9.99 €
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In 2020, the world faced a pandemic that mercilessly invaded all spheres of human activity. Prolonged lockdowns and forced virtualization of life have become a real challenge for the global community, giving rise to new attitudes and behavioral practices. How has the fashion industry responded to the new reality? How have the daily closet habits of each of us changed? How has the pandemic affected etiquette? What new aspects of the corporeal manifested themselves in a situation of restricted freedom? And how has the common medical mask been transformed into a cultural element? The authors of the articles included in this collection do not limit themselves to analyzing contemporary sartorial trends. They make historical excursions into the past and forecast the future, describe personal experiences of the lockdown, and document certain trends of the emerging "new normal. This book is a fascinating journey into a contemporary world in which fluidity, variability and unpredictability are at the forefront.
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