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Non-standard consumption

14.99 €
In stock
Non-standard consumption
14.99 €
In basket
The book answers the question of why we often buy goods and services that we do not need and do not always follow our own economic benefit.

A comparative analysis of five forms of non-standard consumption is presented - panic, impulsive, compulsive, status and ethical. The level of their distribution, characteristic features, main factors of occurrence and financial consequences for consumers in modern Russia are shown. For this, data from a representative survey of the adult Russian population (6,000 people) are used.

The publication is addressed to sociologists, economists, marketers, as well as a wide range of readers.
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