The Player's Brain: How Neuroscience and UX Influence Video Game Design
19.99 €
Out of stock
The Player's Brain: How Neuroscience and UX Influence Video Game Design
19.99 €
Creating a successful video game is a real art.
Getting to know a game, mastering it, and enjoying the gameplay - all of this happens in the brain. It is easier for a developer to realize his design ideas and achieve commercial success if he understands how the human brain works: this is the basis of user experience (UX). It's important to anticipate how a player will perceive and interact with your game. After reading this book, you'll learn which elements make a game fun and which elements prevent people from immersing themselves in the process and having fun. "The Player's Brain" is a practical guide that includes the most comprehensive overview of UX in games; it can be used by any novice or professional developer. The principles it describes are drawn from neuroscience, a field of study that examines how our brains perceive, process, and internalize information. Together, UX and neuroscience will help you find smarter trade-offs and the most beneficial game solutions faster, and show you how to give your audience the best game experience while staying true to your design and creative intent. Celia Hodent is a UX expert with a PhD in psychology. She has worked in the entertainment industry for over a decade, including stints at well-known companies such as Epic Games, Ubisoft and LucasArts.
Getting to know a game, mastering it, and enjoying the gameplay - all of this happens in the brain. It is easier for a developer to realize his design ideas and achieve commercial success if he understands how the human brain works: this is the basis of user experience (UX). It's important to anticipate how a player will perceive and interact with your game. After reading this book, you'll learn which elements make a game fun and which elements prevent people from immersing themselves in the process and having fun. "The Player's Brain" is a practical guide that includes the most comprehensive overview of UX in games; it can be used by any novice or professional developer. The principles it describes are drawn from neuroscience, a field of study that examines how our brains perceive, process, and internalize information. Together, UX and neuroscience will help you find smarter trade-offs and the most beneficial game solutions faster, and show you how to give your audience the best game experience while staying true to your design and creative intent. Celia Hodent is a UX expert with a PhD in psychology. She has worked in the entertainment industry for over a decade, including stints at well-known companies such as Epic Games, Ubisoft and LucasArts.
See also:
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- All books in the series The world's best-selling computer book. Game Design