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Brain and Money: How to Teach 100 Billion Neurons to Make the Right Financial Decisions

29.99 €
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Brain and Money: How to Teach 100 Billion Neurons to Make the Right Financial Decisions
29.99 €
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People make financial decisions every day. They take out a mortgage, exchange dollars for yen, stock up on buckwheat, invest in stocks and cryptocurrency — to make a profit. Billions of neurons in the head of homo economicuc work towards this goal. They manage money, but do not always save and increase it. Why?

To answer this question, Jason Zweig, editor of the eternal bestseller "The Intelligent Investor", went to leading neurobiological laboratories and subjected himself to many scientific experiments.

In this book, he explains what games the mind plays with money, whether there is an algorithm for successful financial behavior. And if so, how to find it and, finally, get rich.
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