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Between Paris and New York: The Transatlantic Fashion Industry in the 20th Century

29.99 €
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Between Paris and New York: The Transatlantic Fashion Industry in the 20th Century
29.99 €
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In the 20th century, fashion became a vital part of the global economy, with Paris and New York as its centers. How did the relationship between these two fashion capitals develop over the course of over a century? How did couturiers balance creative freedom, haute couture, and the manufacturing economy? In his book, V. Pouillard attempts to answer these questions by examining how French entrepreneurs built strategic relationships with American partners. The study reveals how professional networks formed between Parisian fashion designers and American manufacturers, buyers, trend scouts, and designers. These interactions shaped the development of the fashion industry. The author believes that studying their history in the 20th century helps us understand how the fashion business operates today.

Véronique Pouillard is a historian and professor at the University of Oslo.
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