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Cartier: The Untold Story of a Family That Built a Luxury Empire

29.99 €
In stock
Cartier: The Untold Story of a Family That Built a Luxury Empire
29.99 €
In basket
The history of the legendary brand is described in dozens of books. But none of them, no matter how splendidly they are set out, can compare with the work of the family member himself. Francesca Cartier Brickell, whose great-grandfather was the youngest of the founding brothers of the jewelry house, spent more than a decade traveling the world in search of the true and hitherto unknown history of Cartier.
This book is an incredibly fascinating account of the family that created the Cartier empire and the three brothers who transformed their grandfather's humble Parisian jewelry store into a global luxury empire. Their motto was: "Never copy, only create," and each had his own talent: Louis, a visionary designer who created the first men's wristwatch to help an aviator friend tell time without taking his hands off the controls of an airplane; Pierre, a master deal-maker who bought New York's Fifth Avenue headquarters for a natural pearl necklace; and Jacques, a gemstone expert whose trips to India gave Cartier access to the world's finest rubies, emeralds and sapphires that inspired the jewelry that became world-famous. "Cartier" is a decade of research, archival photos, personal letters and testimonials from those who once worked or knew the family and the brand.
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