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Mapping Cultural Differences: How People Think, Speak, and Get Things Done in an International Environment

69.99 €
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Mapping Cultural Differences: How People Think, Speak, and Get Things Done in an International Environment
69.99 €
The International Business Expert offers a thorough, practical guide to help you understand the differences between the business cultures of different countries. The Americans always preface any negative comment with three positive ones; the French, Dutch, Israelis and Germans get right down to business; Latin Americans and Asians always maintain a clear hierarchy; Scandinavians believe that a good boss is "their guy". Not surprisingly, when all these people try to cooperate with each other, chaos and confusion ensue. INSEAD Professor Erin Meyer is ready to guide you through this dangerous, sometimes treacherous maze in which people with completely different upbringings and backgrounds are forced to work together - cohesively and productively. The author offers a proven model for understanding how cultural differences affect international business, and supplements her analysis with practical advice.
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