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The Language of Color. All About Its Symbolism, Psychology, and History

29.99 €
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The Language of Color. All About Its Symbolism, Psychology, and History
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This book is a true socio-cultural study that goes far beyond design and creativity. The variety of examples from different eras and their deep analysis teaches us to decipher the visual messages that fill the modern world, and gives us the opportunity to understand how color affects our perception: why can one and the same color be a symbol of power, death and fertility, and another - a symbol of cordiality, passion and rage? How do polar meanings sometimes coexist? And are they really so contradictory?

The author of the book, Keith Ricker, is a writer, editor and forecaster of trends and color. He has been working in the field of media content creation, marketing and business development for 35 years. His portfolio includes projects with such companies as Pantone, WGSN, Stylus, the US Color Association and others.
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