Don't hope to get rid of books (Umberto Eco)
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Clear, Understandable: How to Convey Thoughts and Convince People with Words

19.99 €
In stock
Clear, Understandable: How to Convey Thoughts and Convince People with Words
19.99 €
In basket
You will find in the book more than 50 tools to improve your text. In the "Context" section, the author will show you how to deal with readers' biases and set them up to perceive information correctly. In the section "Interest" - how to turn a boring text into a fascinating one without changing its content. The section "Text" is devoted to the use of examples, anti-examples, analogies, metaphors, plot and slogans - something that will help the addressee to correctly understand what you have written. The section "Presentation" presents tools for instant impact: how to get the point across with a headline, diagram or photo.
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