Measure What Matters: How Google, Intel, and Others Achieve Growth with OKRs
19.99 €
Out of stock
Measure What Matters: How Google, Intel, and Others Achieve Growth with OKRs
19.99 €
Venture capitalist John Doerr shares his OKR (Objectives and Key Results) framework that has helped many corporations achieve impressive growth.
OKRs are Objectives and Key Results. They are a collaborative goal-setting protocol for companies, teams, and employees. Of course, OKRs are not a panacea. They are no substitute for common sense, strong leadership, and a creative work culture. However, if these fundamental principles are in place, OKRs can help you reach the top.
This framework has helped Google and Intel show significant growth. OKRs are now adopted by AOL, Dropbox, LinkedIn, Oracle, Slack, Spotify, and Twitter, as well as well-known companies outside of Silicon Valley, such as BMW, Disney, Exxon, and Samsung.
OKRs give leaders a great overview and clear understanding of everything that is happening in the organization. They speed up coordination and help the company focus its efforts and make it more agile.
From this book you will learn:
- the key characteristics of the OKR system and how it turns good ideas into brilliant execution and job satisfaction;
- the history of OKR at Intel under the leadership of Andy Grove;
- the four OKR “superpowers”: focus, alignment, monitoring, and the desire to achieve outstanding results;
- how to apply OKR in the new corporate world;
- how OKR influences the work environment and how they facilitate and accelerate changes in corporate culture;
- examples of OKR application in a dozen completely different organizations - from Bono’s social campaign in Africa ONE Campaign to YouTube.
OKRs are Objectives and Key Results. They are a collaborative goal-setting protocol for companies, teams, and employees. Of course, OKRs are not a panacea. They are no substitute for common sense, strong leadership, and a creative work culture. However, if these fundamental principles are in place, OKRs can help you reach the top.
This framework has helped Google and Intel show significant growth. OKRs are now adopted by AOL, Dropbox, LinkedIn, Oracle, Slack, Spotify, and Twitter, as well as well-known companies outside of Silicon Valley, such as BMW, Disney, Exxon, and Samsung.
OKRs give leaders a great overview and clear understanding of everything that is happening in the organization. They speed up coordination and help the company focus its efforts and make it more agile.
From this book you will learn:
- the key characteristics of the OKR system and how it turns good ideas into brilliant execution and job satisfaction;
- the history of OKR at Intel under the leadership of Andy Grove;
- the four OKR “superpowers”: focus, alignment, monitoring, and the desire to achieve outstanding results;
- how to apply OKR in the new corporate world;
- how OKR influences the work environment and how they facilitate and accelerate changes in corporate culture;
- examples of OKR application in a dozen completely different organizations - from Bono’s social campaign in Africa ONE Campaign to YouTube.
See also:
- All books by the publisher
- All books by the author
- All books in the series Best Business Practices