Intellectual Property: Why Patents and Brands Will Become the Key Capital of the 21st Century – Pen Eugene, Dyshlyuk Maxim – Eksmo – 2025 – ISBN 978-5-04-215957-2
Intellectual Property: Why Patents and Brands Will Become the Key Capital of the 21st Century
14.99 €
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Intellectual Property: Why Patents and Brands Will Become the Key Capital of the 21st Century
14.99 €
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What do startup founders, artists, programmers, and scientists have in common? They all have ideas. And that means they have intellectual property that can be protected, monetized, licensed... or lost forever.
This book will be your guide through the world of copyrights, patents, trademarks, and other forms of intellectual property. Without complex legal jargon and with clear examples.
You'll learn:
— Why an idea can't be protected, but a specific solution, product, or method can;
— How a patent differs from a trademark, and copyright from know-how;
— How to avoid accidentally infringing someone else's rights, even if "everyone else is doing it";
— Where is the line between inspiration and plagiarism;
— How to register your brand, protect content, and properly formalize rights when working in a team.
Can you patent air? No!
And an invention or design? Yes, if you know how.
This book will be your guide through the world of copyrights, patents, trademarks, and other forms of intellectual property. Without complex legal jargon and with clear examples.
You'll learn:
— Why an idea can't be protected, but a specific solution, product, or method can;
— How a patent differs from a trademark, and copyright from know-how;
— How to avoid accidentally infringing someone else's rights, even if "everyone else is doing it";
— Where is the line between inspiration and plagiarism;
— How to register your brand, protect content, and properly formalize rights when working in a team.
Can you patent air? No!
And an invention or design? Yes, if you know how.
See also:
- All books by the publisher
- All books by the author
- All books in the series Simply about the law