Color Intelligence: How to Use Color to Influence Behavior, Manage Moods, and Create Unforgettable Projects – Tagira Liv, Maksimova Sveta – Eksmo – 2024 – ISBN 978-5-04-204892-0
Color Intelligence: How to Use Color to Influence Behavior, Manage Moods, and Create Unforgettable Projects
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Color isn't just about art, fashion, and design. It's a tool that can be used to manage not only projects and teams, but also reality.
In this book, Sveta Maximova and Liva Tagira, founders of the Suninbun School of Contemporary Art and authors of the world's first Color Intelligence development method, explore this phenomenon. The authors analyze the experiences of innovative artists and scientific theories that allow for a broader understanding of the nature of color.
Thanks to exercises and practical materials for developing Color Intelligence, you will:
- Master simple rules for working with color that aren't found in any textbook;
- Overcome your "fear of color";
- Understand which color schemes will give you confidence;
- Learn how to regulate your psychophysical state;
- Understand the foundations of the success of the most high-profile business projects;
- Develop a high sensitivity to color and gain confidence in your decisions;
- you will understand how to control reality with the help of color.
In this book, Sveta Maximova and Liva Tagira, founders of the Suninbun School of Contemporary Art and authors of the world's first Color Intelligence development method, explore this phenomenon. The authors analyze the experiences of innovative artists and scientific theories that allow for a broader understanding of the nature of color.
Thanks to exercises and practical materials for developing Color Intelligence, you will:
- Master simple rules for working with color that aren't found in any textbook;
- Overcome your "fear of color";
- Understand which color schemes will give you confidence;
- Learn how to regulate your psychophysical state;
- Understand the foundations of the success of the most high-profile business projects;
- Develop a high sensitivity to color and gain confidence in your decisions;
- you will understand how to control reality with the help of color.
See also:
- All books by the publisher
- All books by the author












