Digital Reputation. Create, develop and protect
19.99 €
The only thing available 1
Digital Reputation. Create, develop and protect
19.99 €
The digital environment is now an integral part of our lives, consuming billions of hours of work and personal time, elevating individuals and brands to and from pedestals, bringing customers, creating fortunes, destroying reputations and employing tens of millions of our fellow citizens. Everyone already realizes that social media is a powerful force, but few understand what laws it obeys and how to control it.
And these laws exist, they are already understood and calculated, they can be used to promote business, manage reputation, increase influence and sales. Reputation management is not magic, not quantum physics, it is an effective craft. The book describes the basic principles, techniques and secrets of this craft, so that it will not only be interesting to the reader, but also bring practical benefits. Reputation is now mostly formed and perceived in the digital space, so we will discuss digital reputation as a set of positive and negative responses, statements, messages, texts, articles, discussions, videos, reviews about a person, brand, product, organization and individuals in all digital spaces and channels: social networks, online media, messengers, etc. Read, apply the described methods and tools, try. We are sure you will succeed. You just have to do it and everything will happen.
And these laws exist, they are already understood and calculated, they can be used to promote business, manage reputation, increase influence and sales. Reputation management is not magic, not quantum physics, it is an effective craft. The book describes the basic principles, techniques and secrets of this craft, so that it will not only be interesting to the reader, but also bring practical benefits. Reputation is now mostly formed and perceived in the digital space, so we will discuss digital reputation as a set of positive and negative responses, statements, messages, texts, articles, discussions, videos, reviews about a person, brand, product, organization and individuals in all digital spaces and channels: social networks, online media, messengers, etc. Read, apply the described methods and tools, try. We are sure you will succeed. You just have to do it and everything will happen.
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