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Semiotics of Culture

9.99 €
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Semiotics of Culture
9.99 €
The textbook contains a systematic presentation of the main provisions of cultural semiotics, a discipline that had an exceptional influence on the development of the world's humanities in the second half of the twentieth century. The general problems of semiotics - the definition and structure of the sign, primary and secondary sign relations, semiosis and mimesis - are considered, as well as a number of specific sign systems, most often touched upon in the study of word culture (language and literature, visual systems, narrative, semiotic aspects of behavior and monetary circulation, the general structure of sign culture). The ideas of leading semiotic theorists such as Roland Barthes, Umberto Eco, Yuri Lotman and others are outlined. The theoretical presentation is accompanied by numerous examples, mostly taken from language, fiction and other arts. The book is recommended for undergraduate and graduate students of philology, as well as postgraduate students.
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