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Playing Without Masks: How to Turn Your Reputation into a Strategic Business Asset

19.99 €
In stock
Playing Without Masks: How to Turn Your Reputation into a Strategic Business Asset
19.99 €
In basket
"Playing Without Masks: How to Turn Reputation into a Strategic Business Asset" is a practical guide to strategic reputation management in the age of digital transparency. How can reputation be transformed from a risk factor into a strategic advantage? How can marketing and communications adapt to new technological challenges? How can we build a strong corporate culture and create antifragile brands resilient to the unpredictability of modern markets?

The author answers these questions using real-life cases from her work with Russian and international companies, from startups to corporations.
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