Business from Scratch: Lean Startup Method for Quickly Testing Ideas and Selecting a Business Model

14,99

In stock

Business from Scratch: Lean Startup Method for Quickly Testing Ideas and Selecting a Business Model

14,99

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In stock

How to create a business and improve the business model. Coming up with an idea and then implementing it is not so difficult. It's hard to get a product to sell, to "hit the market" and start an unwinding spiral of growth. After reading this book, you will look at the process of implementing new ideas in a completely new way - whether you are a startup or the head of a long-running business. This is a real paradigm shift - from intuitive wanderings to a clear methodology.
We tend to think that startups don't follow rules. However, just the opposite is true: the creation of a startup must be subject to a clear methodology that has strictly defined steps. Entrepreneurship is a special kind of management. The main idea of ​​the Lean Startup method developed by the author is to quickly test new product ideas with real consumers and constantly adjust the business model in order to start large-scale investments only when the idea is confirmed by facts. This is a bright and useful book for anyone who is going to start their own business. It honestly and openly talks about all the aspects of becoming an entrepreneur, the traps and dangers, opportunities and omissions. It became an Amazon.com bestseller and was voted one of the best business books of 2011. It is a clear and reasoned guide for an entrepreneur that is more like a science than an art, and should be on the table for anyone who claims to create a startup. Based on the experience of a real successful entrepreneur, the book describes the principles of a “lean start-up” described in it, allowing you to quickly find out what works and abandon what does not work. It has already garnered a lot of rave reviews and will no doubt soon become a management classic, recommended as a must-read by reputable venture capitalists.

Barcode: 9785961468373 SKU: 70084389 Category:
Publication language: Russian

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